How do you Manage your Online Listings? There are two ways: the easy way & the hard way. Maintaining accurate business information across the multitude of Internet Directories that list your business is the first & easiest way to ensure Search Engines trust your business enough to include your listing within their Local Area. We can talk in much more detail regarding B & C, but for now let’s stick with Online Listings Management. Within the Google Map Pack, Google will rank a business based on: A) How Accurate is their Business NAP (Name, Address, & Phone Number) across their network of Online Directories, B) Are they trusted, do they have reviews, and C) Are they constantly producing content on the internet that is relevant to their industry. Having your business listed at the top of a Search Engines local area listings is imperative in this day and age if you wish to be found by new customers or clients. Have you ever searched Google, Yahoo, or Bing for Italian Restaurants near me? Did you notice that small map that appears above the Organic Websites and Links? This map pack or ‘Google 3 Pack’ will usually list A, B, and C or the Top 3 local Businesses that fit the description of your search. Today, there are three pillars on which Google will rank a business by within the Google Map Pack. There is much more to Search Engine Optimization than Online Listings Management, but it is a good place to start. Maintaining accurate and up-to-date information on these websites is what you call Online Listings Management. There are more Online Directories nowadays than, , and for any given industry there are more than 70+ Online Directories that a local business may be listed on. Why? Because the major Search Engines lean on these sites to offer their users (the person using the Search Engine) the best options within that area. Google would rank these Online Phone Directories above local business websites because of their credibility.Įven today, if you were to search for Architects, Plumbers, or Lawyers near you on Google, Yahoo, or Bing, chances are you’ll find or organically ranked higher than local business websites. Then after Google re-imagined Online Search, these Online Phone Directories were the only credible source for Local Business Listings. This was the early days of Internet Marketing. Before Google, you would search these directories for local businesses and services. The famous Walking Fingers turned into Typing Fingers. These were the first Online Search Directories for local businesses. You probably didn’t know this but is older than Google.ĭuring the DotCom boom, these Phone Directory Companies: YellowPages, DEX, SuperPages took their massive web of physical phone directories and listed their Clients on the World Wide Web. Then came the Internet and the World Wide Web. These phone directories were the only way to put your business in every home within your market. If you’re under the age of thirty, chances are you’ve seen these books at your Grandparents house, perhaps you may remember you parents using these Directories to find a local handyman, plumber, electrician while growing up. You may recognize the YellowPages, Dexknows, SuperPages, etc.
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They may have even added a full page or half page advertisement to add a little zest to their listing. In the days before the Internet, a business might have listed their business within their local Phone Directory.
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